Digital signage content management is a complex area whether you are a newcomer or an experienced user.

Many companies, such as JHDD have devised and developed a software package that saves you spending time and resources on navigating a highly technical process.

How does digital content management work?

Content, in many regards, is the foundation of digital signage. Digital signage is not just about large displays and flashy graphics. These are not a replacement for meaningful messaging that ultimately generates a call to action.

As more and more businesses and organisations venture into the world of digital signage, they want the ability to post what they want, when they want it and how they want it. This creates a challenge! Often staff lacks the know-how, lack the ability to create content that looks good and supports the company, are unfamiliar with digital signage and/or non-responsive to change.

Digital Signage Channels Professionally Designed

Pre-programmed, professionally designed digital signage channels with content templates allow users to create a compelling message. By utilising a system like this, would encourage users to use the software package as it would be more help than a hindrance as well as ensuring the digital signage is actually used.
A web-based interface is the most commonly used tool. This easy-to-use method allows users to key-in information and upload images with a few clicks of the mouse.

With the use of templates, it allows untrained users look like designers and encourages them to use the system over more traditional methods.

What are the advantages of content management?

1. Templates can be modified so that an organisation’s logo and branding elements can easily be added.

2. Web-based software allows users to access and make modifications and updates at any time, any place with an internet connection whether it one screen or multiple screens in one or many locations.

3. The technology is powerful enough to host and run several types of media at once, from streaming video to dynamic graphics and RSS feeds that crawl across the screen.

4. The software regulates access for different users, allowing them to update and edit specific areas. It is important to have many different users contributing to the content because it will keep the information fresh and interesting.

5. The software will allow digital screens to be separated into any desired number of segments, or zones, and work in a variety of resolutions, such as 16:9, 9:16 and 4:3.

Content management systems with template-based software are widely utilised in many sectors:-

- Hotels – used to promote upcoming events
- Restaurants – displays the menu board
- Libraries – an information point, new stock promotions
- Museums – a ‘way finding’ mechanism
- Exhibitions – an ‘extra salesperson’ with professionally displayed information
- Estate Agents – displaying properties to buy or rent

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