Are you on the right road to Digital Signage Solutions?

In the world today businesses’ and consumers’ are becoming increasingly fast paced, have an “on demand” attitude and are interconnected, so it is essential for dealerships not to get left behind. The way forward is Digital. But where do you begin? And what are the benefits?

1. Saves on costs
Traditional methods of advertising/promotional material, such as banners and paper-based posters are very costly and are required to be replaced on a regular basis with relevant up-to-date information that will help maintain customer interest.

By utilising digital displays, the content is live instantly, alterations can be made and displayed in real-time, so there is no waiting time on printed materials and no expedited delivery charges and insurances.

Digital displays are compatible with a number of multi-media formats, such as JPEG, GIF or video clips in MPEG format. Such formats allow numerous messages to be displayed on the one screen either by splitting the screen or have them rotating at regular intervals. This method is clutter-free – no more posters and point-of-sale displays taking up space within your dealership.

2. Brand image reinforcement
There is always a constant flow of messaging on a digital display. Depending on events within your dealership or regional area, messages can be promoting a national campaign or a localised promotion of a single dealership; whatever the message, the company’s branding is continuously reinforced.

Stand out from the crowd with digital signage

The use of vivid colours, light, movement and sound to a digital display can attract and generate interaction from customers, therefore adding to the customers’ overall experience within the dealership.

Digital displays allow the flexibility of using photo images, movie files, live television or even RSS news feeds.

There is also the functionality to split the screen to display promotional messages from the local dealer and national campaigns straight from the car manufacturer.

3. Decreases perceived waiting time
Digital displays can be used to distract customers from having to wait for service. Entertainment from television access can be utilised, however it would be more beneficial and educational to use promotional adverts and display relevant information.

By using video clips of vehicles from your dealership, allows customers to watch potential sales in action, promote new features to differentiate you from your competitors. Your prospective buyer will be able to see the added value, whether it’s the newest fuel-efficient V-8 or a minivan with the industry’s highest safety ratings.

4. Increases staff product knowledge and customer sales
Training sales employees to readily memorise all the details and statistics of each car and model is very difficult.

Interactive Touch Screens to generate customer interest

By using interactive touch screens and kiosks, a sales team can absorb information on the spot, or refer customers to the information on the screen. An interactive touch screen or kiosks acts as an extra sales person.

A more informed environment adds volumes to consumer perception, and will feel knowledgeable and well informed to move forward to make a purchase.

Such interactive touch screens provide valuable information and data about customers too.

5. Helps reduce your environmental impact
Digital signage displays are an immediate solution to reducing the overall usage of paper, ink and plastics.

6. Enhances your infrastructure
A digital signage system can be integrated into a current inventory and POS system. Standard, user friendly templates are used to help create and generate new, fresh content in within the company’s branding guidelines. The system i very easy to use, which allows any member of staff to use it; you do not have to have any specialist knowledge.

7. Reaches your network’s full potential
By using a wireless network, the control and set-up of your entire digital display system is accessed from single point, whether it’s a multi deployment of screens in one dealership or across multiple dealerships.

Access your digital content 24/7 from any location

Access to screens can be made around the clock, enabling you to switch on and off displays according to the business day and make alterations instantly when necessary.

Systems can be equipped with self-monitoring software to prevent black screens, checking for those in need of maintenance and automatically sending an email to the support team.

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